article thumbnail

Topic Intelligence

Attensa

The fundamental challenge is not access to information it is the ability to focus attention on the information that matters. In the context of business organizations there are many important topics. Every organization has a diverse set of topics that matter and those topics evolve or change over time as do the sources of information.

article thumbnail

Why can’t we all be briefed like the President?

Attensa

Like all of us their problem was not access to information – rather it was discerning the information that matters. Like all of us their problem was not access to information – rather it was discerning the information that matters. In this case, what if the marketing department had that daily intelligence briefing?

article thumbnail

Why can’t we be briefed like the President?

Attensa

Like all of us their problem was not access to information – rather it was discerning the information that matters. In this case, what if the marketing department had that daily intelligence briefing? It started with a simple question posed by a senior marketing exec during a staff meeting. ” True story.