tag social-media 
John Battelle's Searchblog
SEPTEMBER 15, 2017
You chose your intended audience (the target), you chose your message (the creative), and then you chose your delivery vehicle (the media plan). That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged. The FTC made sure you couldn’t commit fraud. What waste!
John Battelle's Searchblog
SEPTEMBER 15, 2017
You chose your intended audience (the target), you chose your message (the creative), and then you chose your delivery vehicle (the media plan). That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged. The FTC made sure you couldn’t commit fraud. And the FEC?—?that’s
John Battelle's Searchblog
SEPTEMBER 15, 2017
You chose your intended audience (the target), you chose your message (the creative), and then you chose your delivery vehicle (the media plan). That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged. The FTC made sure you couldn’t commit fraud. And the FEC?—?that’s
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