Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?
ARMA International
SEPTEMBER 13, 2021
ARMA defines information as “Data that has been given value through analysis, interpretation, or compilation in a meaningful form” (ARMA 2016, p 28). ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). Customer Data Platforms (CDP).
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