Remove tag transparency
article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

And the FEC — that’s the regulatory body responsible for insuring fairness and transparency in paid political speech — the FEC made sure that when audiences were targeted with creative that supports one candidate or another, those audiences could know who was behind same-said creative. The FTC made sure you couldn’t commit fraud.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works. And the FEC?—?that’s

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works. And the FEC?—?that’s