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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ZB in 2012, and the forecast is a mind-boggling 175 ZB by 2025! The information explosion is shown in Figure 2. Marketing teams can create and share marketing content such as online blog posts, white papers, e-books, or short videos that can be posted on social media platforms and targeted towards various audiences.