Utilities Digital Journey Insights (Part 3): Data, the new “digital capital” - Going beyond the hype of advanced analytics and AI
CGI
OCTOBER 31, 2018
while the share of spending on traditional direct response media like newspapers has shrunk from 38% in 2008 to 14% in 2016. For utilities, these are green field areas, and clients frequently ask me how CGI provides data support to more advanced industries like retail banking and telecoms. Why is this so? Quite simply, data.
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