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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

16 ZB (zettabytes) of data in 2006, then 2.83 Marketing teams can create and share marketing content such as online blog posts, white papers, e-books, or short videos that can be posted on social media platforms and targeted towards various audiences. IDC estimated the world created.16 The information explosion is shown in Figure 2.