Polar Opposites: The CRM Exams and Vendor Product Language
Brandeis Records Manager
SEPTEMBER 10, 2015
While vague vendor Web language was nothing new to us, this immersive exercise left us astounded by just how hollow and unclear much of the vendor promotional language is. For example, I recently attended a webinar for a software product that most of us would recognize by name. It’s almost ubiquitous.
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