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John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. Then along came Facebook.
John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. But advertisers didn’t care?—?after
John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. But advertisers didn’t care?—?after
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