2004 Government Personal data Search queries 
John Battelle's Searchblog
SEPTEMBER 15, 2017
AdWords worked best when you used it directly on Google’s site — because your ad came up as a search result right next to the “organic” results. If your ad was contextually relevant to a user’s search query, it had a good chance of “winning” — and the prize was a potential customer clicking over to your “landing page.”
John Battelle's Searchblog
SEPTEMBER 15, 2017
because your ad came up as a search result right next to the “organic” results. If your ad was contextually relevant to a user’s search query, it had a good chance of “winning”?—?and either their search query (if on Google’s own site), or the context of what they were reading on sites all over the web.
John Battelle's Searchblog
SEPTEMBER 15, 2017
because your ad came up as a search result right next to the “organic” results. If your ad was contextually relevant to a user’s search query, it had a good chance of “winning”?—?and either their search query (if on Google’s own site), or the context of what they were reading on sites all over the web.
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