New UK Online Behavioral Advertising Code Released
Hunton Privacy
DECEMBER 4, 2012
Not create OBA that is designed to target children age 12 and under. The previous EU cookies rules (the unamended Directive 2002/58/EC) only required notice and an opt-out mechanism. The new rules do not come into effect until February 4, 2013 (almost two years after the change in the law on cookie rules). Rule 31.1.3).
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