5 Steps CPGs Should Take When Considering Direct-To-Consumer (D2C)
Reltio
MAY 26, 2020
In order for retailers to sell flour to consumers, the bags are generally 500g or 1kg in size. For example: where potential clients are; what they will want to buy; what logistical capability exists to serve them and what is likely to motivate them to purchase. They have had to completely re-think their routes to market.
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