#ModernDataMasters: Scott Taylor, “The Data Whisperer”
Reltio
APRIL 23, 2019
For example, they might say they want to be the “premier partner of choice” for their customers and yet not have a common definition of customer that everyone in their organisation understands. Agencies need to understand that, ingest it and work off those brand definitions – the media side needs to do it as well.
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