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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. One cannot overstate the importance of data privacy for businesses today. The user can accept or reject each use of their data individually.

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GDPR personal data explained

Collibra

The General Data Protection Regulation (GDPR), in force since May 25, 2018, requires businesses to protect the personal data and privacy of European Union (EU) citizens, for transactions that occur within EU Member States. The GDPR also regulates the exportation of personal data outside the EU. Location data .