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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

Leveraging a cloud-first approach also allows organizations to deliver new market-leading solutions more expediently to customers. Content Marketing Platforms (CMP). Closely related to a CSP is a CMP used by an organization’s marketing team. Content Services (CS). This allows a faster, more efficient solution” (CDP 2021).