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The debut of “else”: Surveillance Everywhere and the Technological Wild West

John Battelle's Searchblog

In keeping with boolean condition logic of the if/then working title for the book, we’ll be tagging these posts as “else.” Highlights one of the big barriers to consumer adoption right now, that is correlating all these quantified self data sources into one, meaningful view. Why The Quantified Self Needs A Monopoly – ReadWrite.