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The software-defined vehicle: The architecture behind the next evolution of the automotive industry

IBM Big Data Hub

Simultaneously, onboard electronics evolve from individual electronic control units to high-performance computers with higher performance and simplified integration. Furthermore, AI engineering, supported by platforms like watsonx, enables a personalized customer experience.

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Digital transformation examples

IBM Big Data Hub

A recent analysis from the IBM Institute for Business Value asked company executives “[…] how they use data to create performance baselines and to understand how applying technologies—for example, cloud, AI, generative AI—might materially improve performance in the parts of the business that generate income.”