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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

And the FEC — that’s the regulatory body responsible for insuring fairness and transparency in paid political speech — the FEC made sure that when audiences were targeted with creative that supports one candidate or another, those audiences could know who was behind same-said creative. The FTC made sure you couldn’t commit fraud.

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the By 2013 or so, Google had gotten into the personalization game, albeit most folks would admit it wasn’t nearly as good as Facebook’s, but still, way better than the offline world. The FTC made sure you couldn’t commit fraud.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the By 2013 or so, Google had gotten into the personalization game, albeit most folks would admit it wasn’t nearly as good as Facebook’s, but still, way better than the offline world. The FTC made sure you couldn’t commit fraud.