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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

That is almost 2000 times more data in less than 20 years (Press 2013, Patrizio 2018). Organizations use DAM technologies to manage and identify multimedia content used by creative specialists, production teams, and business users in operational roles. Glossary of Records Management and Information Governance Terms, 5th ed.,