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Part 2: OMG! Not another digital transformation article! Is it about the evolution from RIM to Content Services?

ARMA International

Before, travellers booked their trips through agents, who issued paper tickets, confirmations, car-rental documents, and so on. Starting with a clean sheet of paper, they have designed business processes that are streamlined. Importantly, the airlines and their shareholders are realising profits” (Bisignani, 2004).