Why can’t we all be briefed like the President?
APRIL 3, 2019
>. It started with a simple question posed by a senior marketing exec during a staff meeting. Blindsided a couple of times in the course of a month by information related to market events that that should have known, the exec went on to ask: “If the President of the United States can get a daily briefing on the state of the world, why can’t we get one on our own company?”. In this case about competitors and industry developments including a new market entrant.