John Battelle's Searchblog
SEPTEMBER 15, 2017
And the FEC — that’s the regulatory body responsible for insuring fairness and transparency in paid political speech — the FEC made sure that when audiences were targeted with creative that supports one candidate or another, those audiences could know who was behind same-said creative. The FTC made sure you couldn’t commit fraud.
John Battelle's Searchblog
SEPTEMBER 15, 2017
that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the because your ad came up as a search result right next to the “organic” results. If your ad was contextually relevant to a user’s search query, it had a good chance of “winning”?—?and And the FEC?—?that’s
John Battelle's Searchblog
SEPTEMBER 15, 2017
that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the because your ad came up as a search result right next to the “organic” results. If your ad was contextually relevant to a user’s search query, it had a good chance of “winning”?—?and And the FEC?—?that’s
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