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#ModernDataMasters: Martin Squires, The Analysis Foundry

Reltio

Martin Squires is a leader with extensive experience in customer insight, marketing analytics & data science. Selected for the last 5 years as a member of the Data IQ Data 100 , Martin has considerable experience helping organisations drive value from building a deeper understanding of their customers.

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Digital Enterprises: Built on Modern MDM

Reltio

She points out that your customer is hiding in plain sight, you need to tap into all the data to get him out. To ensure no wall between data, governance, and insight, she shares her mantras: invest intelligently, source strategically, and collaborate.

MDM 40