Who’s On First? (A Modest Proposal To Solve The Problem with First- and Third-Party Marketing)
John Battelle's Searchblog
JULY 26, 2012
But if you go back to the FTC’s *preliminary* report , issued in December of 2010, you can find this: First-party marketing: Online retailers recommend products and services based upon consumers’ prior purchases on the website. note: Treated as OK, like first party marketing). ” Whew. See how easy that was? Wrong, wrong, wrong!!!
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