The ROI of iAds - A Lot of Unanswered Questions
John Battelle's Searchblog
MAY 21, 2010
We will know a lot more in two weeks, when Apple convenes its developers’ conference , but by then, it’ll be too late to join the launch party. Here's that list: * The exact data Apple is using to target. If it does, I doubt consumers are aware they are being targeted. Can that inventory satisfy marketers’ targeting needs?
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