Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?
ARMA International
SEPTEMBER 13, 2021
ZB in 2012, and the forecast is a mind-boggling 175 ZB by 2025! The information explosion is shown in Figure 2. Figure 2: Information Explosion. A CDP aggregates in real-time customer information such as transactional, behavioral, and demographic data to present a complete 360 and unified view of the customer.
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