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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). Therefore, in this article the terms “information,” “data,” and “content” are synonymous. That is almost 2000 times more data in less than 20 years (Press 2013, Patrizio 2018).