2015 Data science Exercises Financial Services 
Bill Schmarzo - Dell EMC
MARCH 5, 2018
For example, PNC Financial Services Group’s annual report mentions the business initiative to “grow profitability through the acquisition and retention of customers and deepening relationships.” We will use this “increase customer retention/reduce customer attrition” business initiative for the rest of this exercise.
Bill Schmarzo - Dell EMC
MARCH 5, 2018
For example, PNC Financial Services Group’s annual report mentions the business initiative to “grow profitability through the acquisition and retention of customers and deepening relationships.” We will use this “increase customer retention/reduce customer attrition” business initiative for the rest of this exercise.
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