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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

Meanwhile, most of the tech world has woken up to a drum I’ve been banging for years: Despite posturing as anti-advertising and pro-privacy, Apple is a very large advertising company. That means all the negative energy, regulatory scrutiny, and consumer ick once reserved for Facebook and Google will turn its gaze westward to Cupertino.

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