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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. The government mostly stayed out of Google’s way during this period.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. The government mostly stayed out of Google’s way during this period.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. The government mostly stayed out of Google’s way during this period.