This Is What Happens When Context Is Lost.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Everyone knows that Wanamaker was right — in the offline world, half your advertising is wasted , and thanks to offline’s lack of precise targeting, no one has a clue which half that might be. AdWords worked best when you used it directly on Google’s site — because your ad came up as a search result right next to the “organic” results.
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