New UK Online Behavioral Advertising Code Released
Hunton Privacy
DECEMBER 4, 2012
Not create OBA that is designed to target children age 12 and under. The previous EU cookies rules (the unamended Directive 2002/58/EC) only required notice and an opt-out mechanism. EU Member States were required to implement the new opt-in cookie rule into national law by May 25, 2011. Rule 31.1.3). Rule 31.2).
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