“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them.

Datadog

By modernizing and shifting legacy workloads to the cloud, organizations are able to improve the performance and reliability of their applications while reducing infrastructure cost and management. In this eBook, learn best practices on planning a successful migration, monitoring containerized applications in Azure, and monitoring PaaS and serverless applications in Azure.

Storytelling is more than just data visualization. Storytelling provides an organized approach for conveying data insights through visuals and narrative. Data-driven storytelling could be used to influence user actions, and ensure they understand what data matters the most. A good data story is formed by three components: Data analysis - This is the basis of a strong story and mastering the data is an essential part of the process.

Organizational data literacy is regularly addressed, but it’s uncommon for product managers to consider users’ data literacy levels when building products. Product managers need to research and recognize their end users' data literacy when building an application with analytic features. Otherwise, it can lead to a low adoption rate and a poor product experience.

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data.

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption. But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

Datadog

Do you know what’s annoying? Getting constant alerts that something is broken with your product, despite there being nothing wrong. Alert fatigue is a real thing. There was a time when technology managers needed to actively monitor these kinds of granular metrics, but today, these alerts just create distracting noise. Service Level Indicators and Service Level Objectives are now the principal tools for focusing on what really matters.

ZoomInfo

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

ZoomInfo

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

ZoomInfo

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite. In this eBook, we’ll cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline sellers and executive buying committees, all backed up with proven insights and experience.

Datadog

As dynamic, cloud-native environments face increasingly sophisticated security threats, the boundaries between security, development, and operations teams are beginning to fade. Security teams need visibility into their applications, infrastructure, and network, while development and operations teams need the ability to secure the services they own.

Explore the basics of Cadence and understand the benefits it can provide to your organization. This whitepaper will dive into a brief history of Cadence, how workflows can be put into practice, and how you can apply Cadence to your data infrastructure.

Meeting requirements alone is no longer enough. Today’s users need insightful reporting built on accurate, real-time data. In our eBook, you’ll learn the do’s and don’ts to embedding operational reports, and how to avoid common reporting mistakes.

ZoomInfo

Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

Datadog

In this new product brief from Datadog, you’ll learn how Datadog Serverless Monitoring enables you to visualize your services and their dependencies, gain actionable insights into how the performance of your serverless applications impacts your customers, and tips to monitor the health of your applications in a serverless environment. Download now!