Remove platform sales-engagement
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6 Ways to elevate the Salesforce experience for your users

IBM Big Data Hub

Customers and partners that interact with your business, as well as the employees who engage them, all expect a modern, digital experience. The more useful and relevant the experience is, the more effective users will be on the platform—and the more frequently they will return to it. Continuously inform and engage your users.

Cloud 75
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Unlocking the power of chatbots: Key benefits for businesses and customers

IBM Big Data Hub

Interact when and where customers are Conversational marketing can be deployed across a wide variety of platforms and tools to meet your customers where and how they prefer. You can engage with them through web pages, digital ads, mobile or messaging apps, telephone, in-store kiosks, social media or SMS.

Sales 96
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Using generative AI to accelerate product innovation

IBM Big Data Hub

Analyzing customer behavior for tailored product recommendations With the power of predictive analytics and GenAI, businesses can understand when specific customers are best suited for new products, receive suggestions for the appropriate products, and receive suggested next steps for engaging with the client.

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6 ecommerce trends to watch

IBM Big Data Hub

Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than 50% between 2021 and 2025. AI-enabled marketing and product discovery tools help facilitate customer engagement and retention, if deployed correctly.

Retail 87
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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When Efforts to Contain a Data Breach Backfire

Krebs on Security

million customers of Mexican lending platform Yotepresto. 8, Pompompurin said they bought the Banorte database from Hacker-K1ller’s sales thread because Group-IB was sending emails complaining about it. “There has been no violation of our platforms and technological infrastructure,” Banorte said.

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Conversational AI use cases for enterprises

IBM Big Data Hub

NLG allows conversational AI chatbots to provide relevant, engaging and natural-sounding answers. It signifies a shift in human-digital interaction, offering enterprises innovative ways to engage with their audience, optimize operations, and further personalize their customer experience. billion by 2030.

Analytics 106
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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.