It’s Time To Call Out Fraud In The Adtech Ecosystem
John Battelle's Searchblog
JANUARY 26, 2013
The post It’s Time To Call Out Fraud In The Adtech Ecosystem appeared first on John Battelle's Search Blog. A confusing landscape = ripe opportunities for fraud. As part of research I’m doing both for the book and for my upcoming conference (the CM Summit, more on that soon), I’ve been in pretty extensive conversations lately with dozens of key players in the advertising technology industry.
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