Attensa

JUNE 12, 2018

Marketing always gets the good stuff. But then I found out that the content marketers were also using “Big Content” when I ran across this old post from MOZ Why Big Content Is Worth the Risk. But that was about content marketing. Not the marketing kind. Literally Big Content.

Marketing 49

Marketing Big data Risk IT 49

IBM Big Data Hub

MARCH 25, 2024

The global adoption of generative AI is upon us, and it’s essential for marketing organizations to understand and play in this space to stay competitive. With content demands expected to grow in the next few years, organizations need to create more content at a faster pace to meet customer expectations and business needs.

Risk 106

Risk Marketing Customer Experience IT 106

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 122

Marketing B2B Customer Experience Communications 122

OpenText Information Management

APRIL 8, 2024

OpenText named a top player in Information Archiving We are pleased to announce that OpenText TM has been named a Top Player in The Radicati Group Information Archiving – Market Quadrant 2024. OpenText’s momentum in the information archiving market has advanced rapidly with the market for data center migration to the cloud.

Archiving 62

Archiving Marketing Cloud Compliance 62

IBM Big Data Hub

FEBRUARY 13, 2024

Streamline workflows with personalized content creation, tailored product descriptions and market-ready copy. Design content, ad campaigns and innovative products that build better customer experiences. the generated content) should most likely land. Existing content can be reimagined and edited using AI tools.

Artificial Intelligence 126

Artificial Intelligence Marketing Sales Communications 126

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 75

Marketing Customer Experience Financial Services Retail 75

Krebs on Security

APRIL 29, 2022

“When we receive removal requests, we will evaluate all content on the web page to ensure that we’re not limiting the availability of other information that is broadly useful, for instance in news articles,” Chang wrote.

Search queries 361

Search queries Retail Government Marketing 361

IBM Big Data Hub

APRIL 1, 2024

We’ll discuss select high-impact product use cases that demonstrate the potential of AI to revolutionize the way we develop, market and deliver products to customers. It can also gain an understanding of market advantages and suggest strategic product changes. A key benefit of GenAI is its ability to generate code.

Customer Experience 85

Customer Experience Analytics Marketing Sales 85

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 86

Marketing Artificial Intelligence Customer Experience Privacy 86

Hunton Privacy

SEPTEMBER 26, 2023

In the staff paper, the FTC describes blurred advertising as the blending of ads with digital media content ( e.g., displaying ads within online games and virtual reality worlds). On September 14, 2023, the Federal Trade Commission issued a press release announcing the publication of a staff paper about blurred advertising.

Paper 111

Paper Marketing Privacy 111

The Last Watchdog

FEBRUARY 17, 2022

Data helps digital businesses make meaningful decisions and fast-track their growth in a global market so that companies that are skilled at harvesting data regularly and consistently tend to grow faster than those that only involve data scantily in making decisions. Accessing Geo-Restricted Content. Preventing Blocks.

Access 194

Access Marketing Compliance Security 194

The Last Watchdog

OCTOBER 25, 2022

Guest expert: Ian Thomas, VP of Product Marketing, Ironscales. I had the chance to visit with Ian Thomas, vice president of product marketing at Ironscales , an Atlanta-based email security company. I had the chance to visit with Ian Thomas, vice president of product marketing at Ironscales , an Atlanta-based email security company.

Phishing 203

Phishing Marketing Cloud Cybersecurity 203

Data Breach Today

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. After going through almost hundreds of websites and research on how to plan your B2B lead generation strategies we have come up with 19 best 2018 B2B lead generation strategies for marketers to strengthen their B2B lead generation. Create engaging and trending content.

B2B 209

B2B Marketing Sales B2C 209

The Last Watchdog

FEBRUARY 14, 2024

With our continued digital trust innovation and go-to-market execution, these leaders will play a critical role as we drive to $1 billion and beyond in annual recurring revenue.” Packer “Digital trust is not just a foundation, it’s the cornerstone of a tremendous market opportunity that I see for DigiCert,” said Packer.

IT 100

IT Marketing Sales Communications 100

IBM Big Data Hub

APRIL 25, 2024

Early on, ecommerce marketing strategies touted the novelty of tax-free, online-only retailing that incentivized consumers to select an online channel both for convenience and better pricing options. But in a channel-less world, data should be used to inform more than FAQ pages, content marketing tactics and email campaigns.

Customer Experience 56

Customer Experience Retail Marketing Sales 56

IBM Big Data Hub

AUGUST 1, 2023

We’re delighted about the recent expansion of IBM and Adobe’s dynamic partnership to help brands transform their content supply chains using generative AI. More efficient end-to-end content workflows: Optimizing enterprise end-to-end workflows that support the content supply chain is a critical first step.

Marketing 65

Marketing Government Security IT 65

The Last Watchdog

JUNE 3, 2022

Votiro’s new cloud services fit as a pillar of zero trust that is now getting more attention: directly protecting digital content in of itself. Digital content creation is flourishing with intellectual property, financial records, marketing plans and legal documents circulating within a deeply interconnected digital ecosystem.

Unstructured data 247

Unstructured data Cloud Authentication Digital transformation 247

AIIM

JULY 6, 2021

Virtual Computing Infrastructure (VCI) and a content collaboration platform are two critical components in the hybrid workplace. And with multiple collaboration tools deployed, organizations lack a consolidated platform causing content management overhead, security gaps, and siloed assets.

Security 173

Security Cloud Metadata Content services 173

Hunton Privacy

FEBRUARY 22, 2024

The AI Office will be established within the Commission as part of the administrative structure of the Directorate-General for Communication Networks, Content and Technology , and subject to its annual management plan.

Risk 106

Risk Communications Marketing IT 106

Schneier on Security

APRIL 25, 2024

Technology companies developed automated models to take on this massive task of filtering content, ushering in the era of the algorithmic publisher. Early search engines relied on keywords; soon, scammers figured out how to invisibly stuff deceptive ones into content, causing their undesirable sites to surface in seemingly unrelated searches.

Communications 110

Communications IT Artificial Intelligence Marketing 110

IBM Big Data Hub

JULY 12, 2023

We’re delighted about the recent unveiling of IBM and Adobe’s dynamic partnership to help brands accelerate their content supply chains using generative AI. Our longstanding partnership with Adobe allows us to offer an unparalleled range of services to meet the evolving needs of the marketing and creative community.

Marketing 59

Marketing Analytics Government Access 59

Hunton Privacy

MARCH 23, 2023

The SEC also proposed Rule 10 , which would require certain entities that perform critical services to support the U.S. The SEC also proposed Rule 10 , which would require certain entities that perform critical services to support the U.S.

Cybersecurity 102

Cybersecurity Marketing Compliance Risk 102

Hunton Privacy

SEPTEMBER 13, 2023

The agenda of the open meeting includes a vote by the FTC on whether to release a staff perspective and recommendations on the blurring of advertising and content on digital media and its effects on children and teens.

Marketing 113

Marketing IT Privacy 113

AIIM

JANUARY 24, 2023

Our marketing team could use Generative AI to develop content, a boon in a 24/7 content cycle where you are only as strong as your conversion funnel. This could save us staff time and allow our team to shift attention to quality control, content strategy, and content distribution.

Marketing 104

Marketing Phishing Compliance Communications 104

OpenText Information Management

SEPTEMBER 21, 2021

For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the campaign was for a must-hit event, such as your company’s coveted user conference, and your team missed delivering on a key KPI for marketing qualified leads.

Marketing 57

Marketing Customer Experience 57

Security Affairs

NOVEMBER 8, 2023

The centuries-old Royal Mail is the largest courier company in the UK, boasting twice the market share of Amazon. The centuries-old Royal Mail is the largest courier company in the UK, boasting twice the market share of Amazon. Users might end up on pages filled with spam and other low-quality content.

Phishing 118

Phishing Marketing Ransomware Security 118

Data Matters

APRIL 7, 2023

As currently drafted, the Bill applies to any service or site that has users in the UK, or targets the UK as a market, even if it is not based in the country. The post UK’s OfCom to Publish Guidance on Illegal Content Risk Assessments in Light of Online Safety Bill appeared first on Data Matters Privacy Blog.

Risk 88

Risk Privacy Marketing Access 88

Krebs on Security

APRIL 20, 2021

NYSE:IT ] — a $4 billion technology goliath whose analyst reports can move markets and shape the IT industry. The bulk of Gartner’s revenue comes from subscription-based IT market research. What’s more, my research and content is available to everyone at the same time, and for free.

Marketing 214

Marketing Mining Cloud Cybersecurity 214

Security Affairs

MARCH 28, 2023

A Japanese multinational accidentally leaked access to its marketing tools, enabling attackers to launch phishing campaigns against its vast pool of customers in Italy. Namely, it exposed secrets for its Salesforce Marketing Cloud and Mapbox APIs.

Manufacturing 94

Manufacturing Marketing Phishing Cloud 94

OpenText Information Management

APRIL 15, 2024

ICE: The most common use cases are businesses using generative AI for productivity and efficiency (summarizing meeting notes, faster research and content creation in marketing and sales, code generation, etc.) Get started on your AI journey with OpenText™ Content Aviator and OpenText™ Aviator Search.

Sales 62

Sales Marketing Government Access 62

Hanzo Learning Center

AUGUST 23, 2022

If your digital marketing efforts span the entire internet, from your corporate website to social media channels, and involve dynamic, interactive, or personalized content, you need to ensure that your web archiving capabilities can keep up. Here are four ways to align marketing and compliance teams when creating content.

Compliance 52

Compliance Marketing Archiving Communications 52