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Keep it simple: How to succeed at business transformation using behavioral economics

IBM Big Data Hub

Business leaders often think it’s impossible to predict the outcome of a transformation effort—whether employees will embrace a new process, for example, or how customers will react to a new service. ” The answers, he says, come from ​​behavioral economics. .”

IT 66
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Extortion Economics: Ransomware's New Business Model

Dark Reading

Ransomware-as-a-service lowers the barriers to entry, hides attackers’ identities, and creates multitier, specialized roles in service of ill-gotten gains.

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SBA May Have Exposed Data on 8,000 Loan Applicants

Data Breach Today

Small Business Administration says a flaw in an online application portal may have exposed the personal data - including Social Security numbers - of approximately 8,000 loan applicants seeking help coping with the economic impact of the COVID-19 pandemic, according to news reports.

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Akamai Lays Off Nearly 300 Staff to Hit Profitability Goals

Data Breach Today

Digital Experience Vendor Pursues $40M in Cost Cuts by Eliminating 3% of Workforce Akamai will shrink its workforce by 3% as its shifts resources from its shrinking content delivery business to growth areas in cloud computing and security.

Cloud 144
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Elastic Lays Off Nearly 400 Employees as SMB Spend Dwindles

Data Breach Today

Search and Security Firm Will Adopt Automated, Low-Touch Motion for SMB Customers Security, observability and search vendor Elastic will shrink its workforce by 13% due to small and medium businesses reducing their purchases amid the economic downturn.

Security 130
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Ransomware Victims That Pay Up Could Incur Steep Fines from Uncle Sam

Krebs on Security

federal government if the crooks who profit from the attack are already under economic sanctions, the Treasury Department warned today. But in practice, a fair number of victims find paying up is the fastest way to resume business as usual. Image: Shutterstock. jurisdiction) and making it a crime to transact with them.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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A Recruiter’s Guide To Hiring In 2021

Businesses are looking to hire quickly, but they face a disjointed market. The economic disruption of the COVID-19 pandemic has caused some active candidates to be more cautious. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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How and Why Should You Be Tracking Geopolitical Risk?

The world is more interconnected than ever, whether in terms of economics and supply chains or technology and communication. As a result, CEOs and C-suite professionals are becoming increasingly concerned about the impact of geopolitical risk on their businesses. Geopolitical risk is now at the top of the agenda for CEOs.