branding 
Data Breach Today
APRIL 29, 2021
Phishing, online fraud, cryptocurrency scams – they are coming at lightning speed, threating enterprises and their brands. And just as fraudsters rely on automation to deliver these attacks, defenders can use automated tools to protect their brands. Jeff Baher of Bolster tells how.
KnowBe4
APRIL 23, 2024
New data shows phishing attacks are deviating from the traditional focus on technology and retail sectors and are opting for alternate brands with widespread appeal.
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Data Breach Today
JULY 28, 2020
Social media analytics tools can play a key role in mitigating the risk of brand impersonation fraud, says Barika Pace, senior director analyst at Gartner.
KnowBe4
APRIL 16, 2024
Microsoft and Google were the most frequently impersonated brands in phishing attacks during the first quarter of 2024, according to a report from Check Point.
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No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless.
Data Breach Today
AUGUST 3, 2021
Emails Contain Legitimate Links That Lead to Authentic PayPal Site In a new phishing scam that leverages the PayPal brand, attackers are using automated scripts and live chat as a way of compromising devices and bypassing secure email gateways.
KnowBe4
FEBRUARY 26, 2024
Attacks targeting Swiss residents increased 10% last year, according to newly-released data that shows a growth in not just phishing attacks , but brand impersonation at purely a national level.
Speaker: Shawn Phillips, CCXP, Head of Growth and Innovation
With the growth of AI, customers expect – and often demand – a customer journey based on their unique needs and history with your brand. Advanced platforms enable you to move beyond simple personalization or mass customization to create truly unique customer journeys that optimize outcomes for both your customers and your brand.
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Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand.
Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO
Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do. The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it!
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
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Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
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