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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 66
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Now is the Time for “Moments-Based Marketing”

Reltio

Joe answered questions about the importance of hyper-personalization, digital transformation, and customer data to delivering what Forrester calls “ moments-based marketing.” This is a new approach to marketing that recognizes the real-time nature of customer engagement. Makes sense to me. High Tech, High Touch is not an Oxymoron. “To

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Connected Customer 360 Profiles for Retail & Luxury Brands

Reltio

3 Things Data Innovators at Retail & Luxury Brands Have in Common. Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests.” According to Accenture , 71% of retail executives believe digital demographics are expanding the number of ways they deliver products and services.

Retail 78
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State of the Global Capture & IDP Market

Info Source

Business use cases that involve unstructured inputs are increasingly addressed by RPA vendors, which is leading to a convergence of the traditional Capture and the Capture-related part of the RPA market. In the 5-year forecast period, Infosource expects the Capture & IDP market to grow to almost 8.5 Billion US$ in 2026.

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Respecting Privacy and Data Protection: World Consumer Rights Day

Thales Cloud Protection & Licensing

Driven by Consumers International and accredited by the United Nations, World Consumer Rights Day is an opportunity to raise awareness for the respect and protection of all consumers, and to protest social injustices and market abuses. It’s not only consumers and retailers taking notice of this trend, of course.

Privacy 71
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The Local Business and Government Digital Marketing Dilemma — Top Eight Strategies in Virginia Emerging Into the Post-COVID era 2021

Interactive Information Management

Particularly the B2B, B2G, online B2C and nonprofit communities? Setting aside brick-and-mortar retail for a while more). What difference does this make to your business? In short, this year, your own publishing power needs attention, to your own audience for attention to you.

B2C 52
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Delivering ROI for Our Customers When it Matters Most

Reltio

In today's uncertain market and economic environments, our customers must ensure that Reltio solves their most pressing data challenges while saving money, growing revenue, reducing risk, and creating efficiencies. Improved first call resolution in B2B and B2C call center environments created $3.1 million in savings.

MDM 52