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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 58
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Q&A: Here’s why VPNs are likely to remain a valuable DIY security tool for consumers, SMBs

The Last Watchdog

It’s in findings of a deep dive data analytics study led by Surfshark , a supplier of VPN services aimed at the consumer and SMB markets. The data analytics show: •A total 2.3 That’s for the B2C users. Related: VPNs vs ZTNA. Now comes hard metrics quantifying the scope of this phenomenon. billion U.S.

Security 229
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GUEST ESSAY: Here’s how Secure Access Service Edge — ‘SASE’ — can help, post Covid-19

The Last Watchdog

Cybercriminals nowadays leverage cloud services , machine learning and data analytics. About the essayist: Postan is the former SEO and Content Director of Outbrain, and previously worked in the gaming, B2C and B2B industries for more than a decade. •Vendors must have a zero-trust concept that seeks verification all the time.

Access 214
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Succeeding at the Game of Work Depends on Excelling at Data Management

AIIM

Success in the marketplace for all businesses, whether B2B or B2C, requires understanding your customers, understanding how they want to interact with your company, and delivering the information they want, when they want it. How much time is actually spent on analytics and innovation versus collecting and verifying disparate data?

B2C 151
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Delivering ROI for Our Customers When it Matters Most

Reltio

The study’s composite customer had both B2B and B2C channels, which is an important characteristic as Reltio’s platform is deployed by our customers in both contexts. Improved first call resolution in B2B and B2C call center environments created $3.1 Increased registered users generated an increase in operating profits by $4.9

MDM 52
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Creating a holistic 360-degree “citizen” view with data and AI

IBM Big Data Hub

Thanks to innovations in data analytics and AI, leaders can make smarter, faster and more efficient decisions to improve public health outcomes and advance health equity. In B2B or B2C circles, a 360-degree view of customers or citizens offers a holistic, comprehensive picture of a person based on data collected from all touch points.

B2C 52
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How to Tackle the Information Chaos Problem

AIIM

There are paper based business inputs and there are vast amounts of digital documents coming to you in various formats – such as video, phone calls, chat logs, web analytics and more – and from multiple sources including social media channels, customer care centers, online and offline. Mobile devices are a key driver for the data.