Predictions 2015: Uber, Google, Apple, Beacons, Health, Nest, China, Adtech…
John Battelle's Searchblog
JANUARY 4, 2015
The phrase to watch is this one: “We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.” There are several keys to getting predictions right. Second, you need to call the timing – will those trends break into the mainstream this coming year?
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