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The Rise of Large-Language-Model Optimization

Schneier on Security

Technology companies developed automated models to take on this massive task of filtering content, ushering in the era of the algorithmic publisher. Yet SEO is also used by bad actors who manipulate the system to place undeserving material—often spammy or deceptive—high in search-result rankings.

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Will GenAI Kill The Web?

John Battelle's Searchblog

Just as spammy “ made for advertising ” sites like Demand Media (and countless others) polluted the SEO-driven landscape of the past 25 years, the LLMO industry will pollute the emerging world of ChatGPT, Google Gemini, and Microsoft Copilot. It’s fair to say I’ll read just about anything he writes.

IT 52
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Massive Black hat SEO campaign used +15K WordPress sites

Security Affairs

Experts warn of a malicious SEO campaign that has compromised over 15,000 WordPress websites to redirect visitors to fake Q&A portals. This black hat SEO theory is also backed by the fact that the second level domains of the Q&A sites seem to belong to the same people. ” Pierluigi Paganini.

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SolarMarker Attackers Use SEO Poisoning to Push Malicious Code

eSecurity Planet

Cybercriminals leveraging the SolarMarker.NET-based backdoor are using a technique called SEO poisoning to drive malicious payloads into victims’ systems so they can gain access to the credentials and data within. If they click on the SEO-poisoned link, they see a malicious PDF on the page. Malicious SolarMarker downloads.

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SEO poisoning campaign aims at delivering RAT, Microsoft warns

Security Affairs

Microsoft spotted a series of attacks that use SEO poisoning to deliver a remote access trojan (RAT) used by threat actors to steal sensitive data. Microsoft is monitoring a wave of cyber attacks that leverages SEO poisoning to deliver a remote access trojan (RAT) to steal sensitive data from the infected systems. Pierluigi Paganini.

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No, I Won't Link to Your Spammy Article

Troy Hunt

You want people reading my content to leave my site and head on over to yours where they'll not only read your content, but (probably) view your ads and drive revenue for you. It's either clicks alone or clicks and SEO courtesy of establishing more inbound links in an attempt to artificially inflate the popularity of the site.

Phishing 118
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Come With Me on a Spin Through the Hellscape of AI-Generated News Sites

John Battelle's Searchblog

Most of the sites were beyond shoddy – barely literate, obviously automated, full of errors and content warnings, and utterly devoid of any sense of organizational structure. Nothing like a tour through the post-apocalyptic hellscape of our AI future, right? What I found was…disappointing. One can dream. —