Data Matters

SEPTEMBER 6, 2022

For businesses operating in California or whose websites, products or services reach California residents, these changes mean new compliance obligations, some of which could require significant investments of time and resources. CCPA Employee and B2B Exemptions Will Expire on December 31, 2022.

Privacy 197

Privacy B2B Sales Compliance 197

Data Breach Today

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Whom are you catering to?

B2B 209

B2B Marketing Sales B2C 209

OpenText Information Management

APRIL 4, 2024

What is customer success? As B2B SaaS companies gained popularity in the early 2000s, vendors faced a challenge: neglecting customer training and retention led to frustrated users grappling with complex software, resulting in higher churn rates and reduced profitability. COVID-19 changed everything. Loyalty is on the auction block.

Sales 62

Sales B2B Communications Insurance 62

IBM Big Data Hub

SEPTEMBER 6, 2023

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. Thus, the tool has the potential to provide unexpected results.

Marketing 122

Marketing B2B Customer Experience Communications 122