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Many Public Salesforce Sites are Leaking Private Data

Krebs on Security

The guest access feature allows unauthenticated users to view specific content and resources without needing to log in. This misconfigured Salesforce Community site from the state of Vermont was leaking pandemic assistance loan application data, including names, SSNs, email address and bank account information.

Access 283
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Three customer success trends in a post-pandemic world

OpenText Information Management

Customer expectations are skyrocketing Customers are expecting brands to automate and personalize the service they receive. As budgets come under pressure, customer success teams will need to dig deep to optimize their resources and find innovative ways to deliver value without incurring excessive costs. What is customer success?

Sales 62
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Unlocking the power of chatbots: Key benefits for businesses and customers

IBM Big Data Hub

Give personalized services and suggestions Chatbots not only respond quickly but also anticipate customer needs, deliver useful messages and recommend new products. Interact when and where customers are Conversational marketing can be deployed across a wide variety of platforms and tools to meet your customers where and how they prefer.

Sales 96
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Generative AI use cases for the enterprise

IBM Big Data Hub

Remember how cool it felt when you first held a smartphone in your hand? Streamline workflows with personalized content creation, tailored product descriptions and market-ready copy. The compact design and touch-based interactivity seemed like a leap into the future. Automate tedious, repetitive tasks.

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Customer experience examples that drive value

IBM Big Data Hub

Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention.

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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

With the rise of highly personalized online shopping, direct-to-consumer models, and delivery services, generative AI can help retailers further unlock a host of benefits that can improve customer care, talent transformation and the performance of their applications. trillion in that year.

Retail 95
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7 customer experience trends in 2024

IBM Big Data Hub

” Along with punchy marketing, the brand details exactly how they’re providing sustainable products. For example, brand recognition on a podcast episode is great for awareness, but how many times do you click out of a podcast to purchase something? It is important to understand customer behaviors on various channels.