Remove resources 5-must-read-books-sales-operations
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Part 2: OMG! Not another digital transformation article! Is it about the evolution from RIM to Content Services?

ARMA International

So, information must be readily available to automated systems and business users and customers as a product or a service. Another example is when sensitive information is removed from transaction data after meeting operational requirements, but the data is kept for analytical processing such as market research and trend analysis.