IBM Big Data Hub

SEPTEMBER 6, 2023

For marketing in particular, generative AI can help with content development and audience targeting. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. If the training data is biased or incomplete, the models may generate inaccurate content.

Marketing 122

Marketing B2B Customer Experience Communications 122

Interactive Information Management

SEPTEMBER 9, 2014

If you're an NVTC.org member engaged in Digital Strategy, as a leader or participant, be sure to regularly attend our committee sessions - let us know, as well, if you'd like to present, provide a speaker or otherwise help guide the committee dialogue!

Analytics 40

Analytics Marketing Communications Sales 40

IBM Big Data Hub

FEBRUARY 12, 2024

Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships. Here are seven customer experience trends that can help business leaders elevate their companies and improve their CX strategies.

Customer Experience 77

Customer Experience Artificial Intelligence Marketing Access 77

Robert's Db2

AUGUST 23, 2022

To appreciate this assertion, consider the "personas" (i.e., For a traditional retail store, relevant personas include the following: Consumers acquire products from the store. A sales associate puts the right products on the right shelves. A store manager decides which products should go on which shelves.

Metadata 62

Metadata Cloud Access Government 62

Reltio

MAY 15, 2020

Industry leaders have allocated significant resources to meeting upticks in demand, but they aren’t short-sighted in their approach. Consumer demands are in a state of rapid transformation, but many of the trends are broad and sweeping, unspecific to your sector and your ideal customer persona.

Retail 72

Retail Customer Experience Manufacturing Sales 72

IBM Big Data Hub

JULY 19, 2023

Life sciences industry has—for decades now—moved from the traditional discovery-based drug development to target market-based drug development paradigm. Content creation : Personas, user stories, synthetic data, generating images, personalized UI, marketing copy, email and social responses and more.

Marketing 65

Marketing Manufacturing Analytics Compliance 65

ChiefTech

JULY 10, 2008

As leaders, they are comfortable in setting an agenda for others to fulfill while inspiring the Dreamteam to meet or beat that agenda. If you’re looking for a practitioner, be sure they’re not fixated on being a manager, lest their ambitions undermine the effectiveness of your designated leader. Every workplace has a pace.

Analytics 78

Analytics Communications Information architecture IT 78