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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 58
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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

The Data Act is intended to “ ensure fairness in the digital environment, stimulate a competitive data market, open opportunities for data-driven innovation and make data more accessible for all ”. Below we set out the key elements of the Data Act, including its scope, main obligations and implications. Key provisions.

Big data 117
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The Five Biggest Trends Driving Software Licensing and Entitlement Management

Thales Cloud Protection & Licensing

Frost & Sullivan market research consulting firm recently studied the factors that are both driving and restraining the growth of SLM and EMs. They found five major trends that are pushing the Software Licensing Management and Entitlement Management markets forward now and over the next seven years.