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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

The Data Act is intended to “ ensure fairness in the digital environment, stimulate a competitive data market, open opportunities for data-driven innovation and make data more accessible for all ”. Below we set out the key elements of the Data Act, including its scope, main obligations and implications.

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