article thumbnail

AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2C 66
article thumbnail

Big California Privacy News: Legislative and Enforcement Updates

Data Matters

Highlights of the developments are summarized below, accompanied by a deeper dive into CCPA-related developments: In a surprise to many observers, the California legislature failed to extend the employee- and B2B-exemptions. CCPA Employee and B2B Exemptions Will Expire on December 31, 2022.

Privacy 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Future: Strategic Insights on Identity Verification and Digital Banking in 2024

Thales Cloud Protection & Licensing

Enterprises in these regions will adopt advanced data encryption techniques, like bring-your-own-key (BYOK) and hold-your-own-key (HYOK) systems, to meet growing demands for data sovereignty. Individuals will benefit from enhanced control over their data, backed by zero-knowledge proofs and other privacy-preserving technologies.

article thumbnail

Final California Consumer Privacy Act Amendments Bring Practical Changes (But Your Business May Now Be a California “Data Broker”)

Data Matters

After months of wrangling, the California legislature has finally passed a set of significant amendments to the California Consumer Privacy Act (CCPA), a sweeping data privacy and security law commonly referred to as “California’s GDPR” (Europe’s General Data Protection Regulation). B2B Personal Information Excluded.

Privacy 68
article thumbnail

California, Massachusetts, and Michigan – 2020 Ballot Initiatives on Privacy

Data Protection Report

We had previously summarized this proposal to amend the California Consumer Privacy Act (CCPA) with a ballot initiative known as the California Privacy Rights Act (CPRA). In Massachusetts, Question 1 for voters related to owner access to motor vehicle networks and on-board diagnostics systems—so-called “telematics” data.

Privacy 40
article thumbnail

State of the Union: CCPA and Beyond in 2020

Data Protection Report

In addition to industry-specific bills like AB 713, we expect other bills to be introduced in California, including proposals to amend the employee privacy rights and processing of B2B data under the CCPA, which are set to expire on January 1, 2021. Article 9: CCPA: “Attorney General Amendment” Likely Dead.

Privacy 49
article thumbnail

8 Best Practices for Getting the Most From Master Data Management

Reltio

7 Continually update data for privacy management and security. GDPR and CCPA were just the beginning of data privacy regulations. As technology produces and incorporates more data, more regulations will arise to protect consumer privacy. More data is coming every day.

MDM 98