Facial Scanning by Burger King in Brazil

In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”

Burger King in Brazil is almost there, offering discounts in exchange for a facial scan. From a marketing video:

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code. “BK presents Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” The stunt runs until January 2nd.

Posted on January 10, 2024 at 7:05 AM10 Comments

Comments

Brandon January 10, 2024 8:20 AM

Bruce, your description sounds like a fair trade compared to this! All you get here is a coupon and they get a face scan. You can only use it once but they have your scan forever. In-app too so they get everything else for free.

emily’s post January 10, 2024 8:41 AM

The stunt runs until January 2nd.

Spacetime Date 2024-01-10.

Captain, I’m worried what may have happened to all those had been hungover planetary citizens 9 standard rotations ago.

No problem Scotty. Spock, send a trans-temporal message advising them to have had received a facial inebrio-scan and have had consumed the had been recommended burger prophylaxis.

Clive Robinson January 10, 2024 9:17 AM

@ emily’s post, ALL,

Re : Have mercy on us non mer-can and non techno-bois.

“Spacetime Date 2024-01-10.”

1, is that 1st of October, or January the 10th.
2, Or as “hungover coders” are involved” are we to assume some “BINary” or even “OCTal” is involved.

But also I was taught Einstein said,

“spacetime is entirely relative”

So “I’ve parked my granny-mobilé around the back”. Especially as she wants a “hamburger that is swine-free”.

(I’ll let others add other jokes about Hams and those gents of old called Burgermasters and the like 😉

freeman k January 10, 2024 11:06 AM

Clive, is there any country that would refer to the 1st day of October in that way? I took that as an ISO 8601 / RFC 3339 date (which Wikipedia describes as “unambiguous”), presumably to point out that Bruce used the future tense to refer to a deadline 8 days in the past.

lurker January 10, 2024 12:38 PM

@freeman k, ALL

there is one major country that has for millenia used ISO 8601 style date formatting for civil and govt dates, but since China is persona non grata in some circles, will the modbot retroactively hide emily’s post?

Paul Rain January 10, 2024 1:17 PM

@lurker: The Islamic Republic of Iran is also more sensible than third world s**thole countries like the USA and UK. They don’t generally have leading zeroes but the Persian number format is easy enough to sort that it isn’t a problem for computing purposes.

Winter January 10, 2024 1:30 PM

Re: Spacetime Date 2024-01-10

ISO 8601 is the best date format for sorting. It sorts dates alphabetically in the correct order. It still does so if you add the time.

Clive Robinson January 10, 2024 2:30 PM

freeman k,

YYYYMMDDHHMMSS Is a recognized time string and befor Y2K approached it also had only YY rather than YYYY

Back when I was not just designing bits of super computers but also building them with a wire wrap gun and TTL logic chips on full EuroCards, RAM came in 256bit chips at over $10 so 1Kbyte of RAM cost close to $400 in parts. Don’t ask about the 32bit CPU made from high speed ROM for the microcode store and well the bit slice chips that made the ALU were beyond most pockets capacity even using $10 bills. Oh and runing it at 16MHz took some skill.

Which was a lot better than when I started out and RAM was over $1 a byte and ALU’s were made with LSI TTL.

One of the things I did was design specialised clock cards (don’t ask even though it’s decades since sold of as scrap it’s still technically hush hush, why I don’t know).

What you need to know is “Binary Coded Decimal” had two decimal digits in each byte and a byte held a single field of a “Date:Time” structure of,

YearMonthDayHourMinuteSecond,

Which was 6bytes with the extra bytes used confusingly as binary values. Importantly this used minimum CPU time to process several Real Time Clocks. Likewise it minimized record storage. So yup people did do things in ways that now might appear odd untill you realise what the resource limitations were at the time.

Even now telling people that quite a few computers actually have four clocks supprises them.

1, CPU ticks in micro or nano seconds.
2, Process time in count total of CPU ticks or cycles.
3, Local Wall clock time.
4, Remote clock time.

The last often used to sync up communications and needs in some cases –where one or both ends are mobile at speed– to be rate adjustable continuously. Thus gets driven by the likes of a DDS clock that has nano Hz fractionality (and setting up is done using oscilloscope Lissajou figures to display fractional phase change rather than the near useless frequency counters etc).

freeman k January 10, 2024 6:08 PM

Clive, that’s quite a tangent that really has nothing to do with the question of whether YYYY-DD-MM (or YYYYDDMM if you like) has ever been a common date format anywhere. Are people actually going to be confused when they see a date like 2024-01-10, as they might with 03/01/02? If so, I might need to be more verbose when communicating dates.

lurker, Japan and China both use “yyyy年m月d日” as popular formats, which are kind of “ISO 8601 style” with pointless differences (different separators; leading zeroes sometimes omitted). Anyway, if the anti-China moderators come for you, say it was Japanese.

Similarly, formats such as “yyyy.mm.d” and “yyyy/m/dd” are used in some areas. But I haven’t yet seen reference to date formats that appear to be RFC 3339 compliant but actually have month and day reversed. (RFC 3339 is basically the “good parts” of ISO 8601, to avoid confusing people with week numbers, truncated representations, durations, intervals, and all the other crazy things the Germans threw in there. And it’s not samizdat like ISO standards.)

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